ARTICLES / STARYKODUJE

Code, technology
and a little grumbling.

Longer reads about programming, tools, games and technology. Without pretending every new development will change the world — or taking offence when the world occasionally does change.

9 articles
SEO / GOOGLE / VISIBILITY

SEO: when helping Google turns into gaming Google

12.10.2026about 10 min

Where does honest optimisation end and manipulation of Google rankings begin? On links, paid publications, AI and SEO for people.

Read article →
AI / SEO / CHATGPT ADS

ChatGPT Ads in Poland: advertising is only the beginning

29 September 2026about 13 min

Ads have reached ChatGPT in Poland, but the bigger shift is happening in search. What does AI Search mean for SEO and business visibility?

Read article →
AI / SCIENCE / AGENTS / PRIVACY

10,000 agents, 88 hours and a million-dollar problem. AI gets serious about science

13 September 2026about 12 min

OpenAI set around 10,000 AI agents to work on the Navier–Stokes problem. More interesting than the million dollars is the process itself — and what it says about the future of science, authorship and the data shared with models.

Read article →
META / SOCIAL MEDIA / LAW / SAFETY

Meta vs almost the entire US. New Mexico was only the beginning

5 September 2026about 14 min

$942 million in New Mexico, a multistate settlement worth billions, and an increasingly important dispute over whether platform responsibility ends with user content.

Read article →
AI / DEVELOPMENT / ECONOMICS

AI was supposed to replace developers. What if a developer with AI is cheaper?

2 September 2026about 10 min

AI may write code faster, but someone still has to understand the problem, review the result and take responsibility. Where might the economic sweet spot between people and AI lie today?

Read article →
META / SCAMS / AI / SAFETY

Meta profits from scams. Brzoska calls its bluff.

30 August 2026about 9 min

ScamWatch aims to measure platforms’ responses to fraudulent ads. We also examine where the $16 billion and PLN 20 million a day came from — and which figures are actually solid data.

Read article →
WEBSITES / PRICING / SMALL BUSINESS

How much does a website cost? From PLN 500 to PLN 12,000.

29 August 2026about 12 min

A price without a scope says little. Why can quotes for websites and shops differ severalfold — and how do you compare offers sensibly?

Read article →
AI / DEVELOPMENT / TOOLS

Do I use AI? Of course. The question is: how?

26 August 2026about 11 min

AI can speed up work, but it can also slow it down and produce a very convincing wrong answer. What does the research show, and where does help from a tool end and human responsibility begin?

Read article →
SAAS / GAMES / DIGITAL OWNERSHIP

You paid for it. But do you really own it?

25 August 2026about 10 min

From The Crew and “purchased” films to Fisker. What does owning a product mean when it still depends on the manufacturer’s server?

Read article →